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Home»Business

Tesla invests 2 billion in AI as auto business struggles

Electric vehicle giant posts first-ever annual sales decline while betting big on robotaxis and AI ventures
Jeric MacaraanBy Jeric MacaraanJanuary 28, 2026Updated:January 28, 2026 Business No Comments4 Mins Read
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Tesla delivered a paradoxical performance in its latest financial disclosure, managing to surpass Wall Street expectations while simultaneously recording its first annual revenue decline since going public. The electric vehicle manufacturer posted adjusted earnings of 50 cents per share, eclipsing the anticipated 45 cents, yet Tesla’s broader trajectory reveals mounting pressures across its core automotive business.

The quarter brought in $24.90 billion, marginally ahead of analyst projections, but annual figures paint a starker picture. Full-year revenue contracted to $94.8 billion from $97.7 billion, marking a 3 percent retreat that breaks the company’s unbroken growth streak. This decline stems primarily from diminished vehicle deliveries and reduced regulatory credit income, two pillars that previously sustained the automaker’s expansion.

The automotive division bore the brunt of market challenges, with quarterly revenue plummeting 11 percent to $17.7 billion from $19.8 billion year-over-year. Vehicle deliveries collapsed 16 percent in the final quarter and 8.6 percent across the full year, reflecting intensifying competition particularly from Chinese manufacturer BYD. Net income experienced a dramatic 61 percent freefall to $840 million, while operating expenses surged 39 percent.

Tesla Automotive Segment Faces Intensifying Pressure

Market analysts point to multiple factors behind weakening demand. Chief Executive Elon Musk‘s deepening involvement with political figures and controversial endorsements sparked consumer backlash throughout the year. His alignment with President Donald Trump and support for far-right European movements alienated segments of Tesla’s customer base, creating headwinds that persisted across multiple quarters.

The company attributes rising costs partly to artificial intelligence initiatives and research development projects, signaling a strategic pivot toward emerging technologies rather than traditional automotive excellence. This shift comes as established competitors and nimble startups alike erode market share across key geographies.

Robotaxi Ambitions Take Center Stage

Despite automotive struggles, Tesla aggressively promotes its nascent robotaxi venture and Optimus humanoid robot development. The robotaxi-branded ride-hailing application launched this year, with pilot operations underway in Austin. The company recently removed human safety supervisors from select vehicles, conducting fully autonomous passenger trips.

Expansion plans target seven additional metropolitan areas during the first half of this year, including Dallas, Houston, Phoenix, Miami, Orlando, Tampa and Las Vegas. Tesla has commenced tooling preparations for the Cybercab, a purpose-built autonomous vehicle lacking traditional steering wheels or pedals.

Energy Division Provides Silver Lining

While automotive sales faltered, other divisions demonstrated resilience. Energy generation and storage revenue climbed 25 percent to $3.84 billion, while services and other segments grew 18 percent to $3.37 billion. These gains partially offset automotive weakness but remain insufficient to reverse the overall downward trend.

The energy business continues capitalizing on growing demand for grid-scale battery storage and residential solar installations, positioning Tesla as more than just a vehicle manufacturer. This diversification may prove crucial as the core automotive business navigates turbulent conditions.

Controversial xAI Investment Raises Questions

The company disclosed a $2 billion investment in xAI, Musk’s artificial intelligence startup that recently completed a $20 billion funding round with participation from Nvidia and Cisco. This partnership aims to enhance Tesla’s capacity to develop and deploy AI products at scale, though the arrangement raises governance questions given overlapping leadership.

Critics question whether funneling resources into the chief executive’s separate venture serves shareholder interests, particularly as the automotive division hemorrhages profitability. Supporters counter that AI capabilities will prove essential for autonomous driving and robotics initiatives.

What Comes Next for Tesla

Capital expenditures declined 14 percent to $2.39 billion, a figure that will likely draw scrutiny during analyst discussions. Investors await clarity on chip technology powering self-driving and robotics efforts, particularly regarding production partnerships with Samsung and Taiwan Semiconductor Manufacturing Co.

Tesla plans to unveil the third generation Optimus robot this quarter, describing it as the first design intended for mass production. The humanoid robot represents a long-term bet on automation across industries from manufacturing to domestic assistance, signaling Tesla’s ambition to transition from an automotive manufacturer to a diversified technology enterprise.

The stock rose 3 percent in extended trading following the announcement, suggesting investors remain cautiously optimistic despite the historic revenue decline. Whether the company can successfully execute this transition remains the defining question facing shareholders and industry observers alike.

Source: CNBC

ai investment automotive industry autonomous driving consumer backlash electric vehicles elon musk energy storage revenue decline robotaxi service tesla earnings
Jeric Macaraan

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