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Home»Business

Verizon adds 1M users after abandoning old strategy

How the wireless giant transformed subscriber losses into its strongest performance since 2019.
Jeric MacaraanBy Jeric MacaraanFebruary 3, 2026 Business No Comments5 Mins Read
Verizon
Photo credit: Shutterstock.com / Ken Wolter
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The wireless carrier landscape just experienced a significant shake-up. Verizon recently posted subscriber growth figures that surpassed expectations, marking its most impressive quarterly performance in over five years. Investors responded enthusiastically, driving shares higher and prompting questions about whether the opportunity remains viable for new positions. The evidence suggests this momentum has legs.

The transformation began last October when Verizon leadership acknowledged a fundamental truth that technology obsession without customer satisfaction creates a losing proposition. The company pivoted from chasing the latest innovations to prioritizing subscriber retention and satisfaction. This seemingly obvious strategy produced remarkable results that validate the approach entirely.

Strategic Overhaul Creates Momentum

The latest quarterly results revealed Verizon added one million net subscribers across all categories. Postpaid phone customers, the most valuable segment generating consistent revenue, grew by 616,000. Broadband additions reached 372,000, with fixed wireless connections comprising nearly 320,000 of that total while fiber services contributed the remainder. These figures represent the strongest quarterly performance since 2019, demonstrating that the strategic pivot generated tangible outcomes rather than empty promises.

The timing matters considerably. Just months earlier, Verizon struggled with customer defections as subscribers fled to competitors offering better value propositions. The reversal suggests the company identified genuine pain points and addressed them effectively rather than applying superficial fixes.

Revenue Growth Signals Real Traction

Total revenue climbed 2 percent year-over-year, reaching $36.4 billion. While modest in percentage terms, this growth becomes significant considering the company previously hemorrhaged customers quarter after quarter. Consumer revenue specifically jumped 3.2 percent to $28.14 billion, indicating strong performance in the segment that drives long-term profitability.

Equipment revenue surged 9.1 percent to $8.2 billion as customers showed renewed willingness to purchase devices through Verizon. This metric often gets overlooked but reveals important insights about customer engagement and satisfaction levels. People buying new phones through their carrier typically signal confidence in the service relationship.

The business division continues facing headwinds, with revenue declining 1.8 percent as corporate clients shift away from traditional wireline services. This trend affects the entire telecommunications industry as companies migrate to cloud-based solutions and alternative connectivity options. However, robust consumer performance more than offsets these challenges.

Adjusted earnings per share came in at $1.09 while EBITDA reached $11.9 billion. Neither metric dramatically exceeded projections, but solid execution matters more than spectacular beats when rebuilding investor confidence.

Forward Guidance Demonstrates Confidence

Management provided ambitious yet achievable projections for 2026. The company expects to add between 750,000 and one million postpaid phone subscribers throughout the year. Mobility and broadband service revenue should increase 2 to 3 percent. Adjusted earnings per share are projected to grow 4 to 5 percent, landing between $4.90 and $4.95.

These forecasts reflect measured optimism rather than aggressive promises that often disappoint. Leadership appears focused on sustainable growth that compounds over time rather than manufactured quarterly excitement.

Capital Allocation Strategy Rewards Shareholders

Verizon announced a substantial $25 billion stock buyback program spanning three years. This represents meaningful capital return that should support share prices through consistent purchasing activity. Verizon simultaneously reaffirmed its dividend commitment, maintaining one of the primary attractions for long-term investors.

Free cash flow is expected to increase 7 percent next year, reaching $21.5 billion. This growth provides ample resources to fund both the buyback program and dividend payments without compromising financial stability. Management plans to maintain leverage between 2 and 2.25 times adjusted EBITDA, demonstrating fiscal discipline that prevents reckless capital structure decisions.

This balanced approach contrasts sharply with companies that sacrifice financial health for short-term shareholder appeasement. The strategy suggests leadership prioritizes sustainable value creation over quarterly performance theater.

Valuation Remains Compelling

Despite recent share price appreciation, Verizon trades at a forward price-to-earnings ratio of 9.2 times based on 2026 earnings estimates. Competitors trade at higher multiples, with one major rival sitting at 11.3 times. This valuation gap suggests the market has not fully recognized the turnaround’s potential.

The dividend yield hovers around 6.5 percent, providing substantial income for investors seeking consistent cash flow rather than speculative growth. This yield becomes increasingly attractive as interest rates fluctuate and bond yields remain volatile.

Frontier Acquisition Opens New Opportunities

The recently closed Frontier Communications acquisition creates significant operational leverage. Verizon can now bundle services to Frontier customers, implement aggressive cross-selling strategies, and consolidate redundant infrastructure. These operational improvements should quietly drive earnings growth while management focuses public attention on subscriber metrics and service improvements.

The integration process typically takes several quarters to generate meaningful benefits, suggesting additional upside remains unrealized in current valuations. Patient investors who understand operational integration timelines may find this particularly attractive.

The fundamental story remains straightforward. Verizon identified strategic problems, implemented corrective measures, and generated measurable results. The stock likely has additional room for appreciation before valuation becomes stretched. Investors seeking stable income combined with moderate growth potential should find this setup appealing, particularly those willing to hold positions through normal market volatility rather than demanding immediate returns.

broadband expansion customer retention dividend yield earnings growth frontier acquisition stock buyback subscriber growth telecom turnaround value investing verizon stock
Jeric Macaraan

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